Retailers, Why Wait for a Bag Ban to Come to You!

Why Your Brand Should Be Proactive and Get Started Today Designing Your Reusable, Eco-Friendly Bag

Plastic bag bans are becoming more and more common and for each successfully implemented single use bag ban, there are even more proposed bans in the works. One of the biggest changes for shoppers after a plastic bag ban is put into place is adjusting to reusable shopping bags – mainly, getting reusable bags and remembering to bring them when they shop. Creating a custom reusable bag is a great way for you to help residents go green before a bag ban is implemented or to adjust to an impending plastic bag ban all the while, effectively marketing your brand.

Plastic Bag Misconceptions – Disposable Bags Are NOT Free

Many, but not all consumers understand that the expense of single use, disposable bags is factored into the prices shoppers pay at the checkout. So while the disposable bags used at the register do not appear as a line item on the receipt, they are not a freebie. Still, there are some consumers who find it difficult to make the switch to purchasing reusable shopping bags because they think disposable shopping bags are “free”.  A great way to help folks adjust to a bag ban and get your brand some increased visibility is to create customized, reusable grocery bags that you can sell or give away in areas with a ban.

If you decide to give the bags away, shoppers will be excited at the idea of getting a free bag, and when they carry your custom designed bag they will advertise your company all over town and beyond.  If you sell your custom bags, make sure they are fashionable and sturdy so your consumers will be excited to buy and carry them.

Benefit from Mobile Billboards

Reusable grocery bags are a great marketing tool since they offer tons of visibility and increase your brand recognition. You do not need to wait for a plastic bag ban to start marketing your brand. Not only can you start promoting sustainability by designing your very own reusable bags today, but you can also start getting your clientele on the fast track to developing the habit of toting your custom designed reusable bags with them when they go to the store.

Educate People About How to Use Reusable Bags

If you plan to introduce custom reusable bags to a group that is new to a plastic bag ban or new to using reusable bags, make sure to educate people about how to use them. Direct folks to your website or blog where you can list tips or have your staff chat people up when they distribute the reusable bags.

Shoppers should designate their reusable bags for specific tasks, so bags used for groceries should not be used for anything else (and vice versa). Also make sure to educate your customers about how to clean the bags. It is also handy to include tips and tricks for remembering to grab the bags when they make their way to the store. For instance, they can leave the bags in their car, or by the front door, or they can make a note on their shopping list to remind them.

Be an Eco-Friendly Leader in Your Community

Reusable shopping bags are a great marketing tool that can do wonders for your brand recognition. Disposable bag bans create a need for reusable shopping bags, so creating a customized bag will fill that need while also helping people impacted by a ban, as well as helping people in an area with a proposed ban develop helpful habits if the ban is passed.  But why not be proactive and before a bag ban comes to your town, let us help you customize a bag to showcase your brand and grab the attention of everyone who sees it.

Photos

Leave a Reply