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  • 5 Reasons Your Brand Should Create a Reusable Eco-Friendly Promotional Product for Marketing

    There are a lot of benefits to marketing your brand with a reusable, eco-friendly promotional product for Earth Day and beyond. When your brand creates a reusable, eco-friendly promotional product, you will be helping to green up consumers who are your prospects and clients, but in the process, you are effectively marketing your brand and getting great ROI. Check out our list of five reasons you should market your brand with eco-friendly, reusable promotional products.
  • How to Get the Most Out of Your Money On Certified Reusable Bags

    Custom designed, certified reusable reusable bags are a great tool to market your brand, are required by law in many cities across the United States and beyond, and will definitely ensure a great return on your marketing investment. Custom, certified reusable bags last for 3-5 years, have a great marketing impact, and certainly allow you to get the most out of your marketing or retail budget. From bulk pricing, durability, and the rapport you will establish with your customers you can’t go wrong with your very own custom designed reusable bag.
  • How to Make Your Event More Green in 2015

    In my most recent post on TSNN, I explained how you can make your event more green in 2015. It is important to stick to your company’s green goals whenever possible and implementing green elements into your booth not only helps the planet, but it also makes a statement to your prospects that you care about the environment and that makes good business sense. In a recent Nielsen study, Fifty-five percent of global online consumers across 60 countries said they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.
  • Heading to a Trade Show? Here's How to Make a Lasting Impression

    Trade shows are a great opportunity to meet your customers and vendors and build relationships. This is also a perfect time to expand your brand’s presence and increase your brand’s recognition. If you want to continue to forge a relationship with your customers after the trade show has ended, you need to look into offering a giveaway.
  • Four Ways to Green Your Trade Show

    One of easiest and most successful ways to make your trade shows more green is to build a team of individuals who believe in going green and strive to do so in every way possible. As I explained in a recent post for TSNN assembling your green dream team will put you in a position to make 2015 a very green year. Read on for a recap of my post.
  • How to Create a Custom Reusable Bag for Your Brand in 4 Easy Steps…No Kidding

    You have a lot of freedom of choice when you design your own reusable bag and you can make something that is completely custom and one-of-a-kind, but sometimes getting started can be overwhelming. Where do you start? Should you select the color first? What about the material? No worries because we have made it so easy to create your custom bag in four simple steps.
  • Trade Show Tip of The Week...You Need TSNN and iTS

    As some of you may know I am our Chief Marketing Officer (CMO) at Factory Direct Promos. I consider myself fortunate to handle the marketing for FDP, as well as all SBS Brands, because I really believe in the work we do and I think small changes in people’s everyday routines at home and at work can collectively have a massive and positive impact on the environment. I enjoy writing for FDP and sharing green marketing, business, and trade show tips but I also get the chance to venture out and gather great tips for you from some great thought leaders in the industry.
  • 3 Easy Ways to Green Your Tradeshow Travel

    When planning for a tradeshow it is incredibly easy to be consumed by coordinating for the actual show itself. From signage, to takeaways, to training your staff and incorporating green materials into your booth there are a lot of elements that require your attention. One aspect that is easy to overlook, but can have a huge impact on the overall greenness of your event, is travel. I recently outlined three ways to travel green and increase the overall eco-friendliness of your next tradeshow in a post for TSNN , and I wanted to share.
  • What Are the Top 10 Green Locations for Your Next Trade Show?

    There are so many things you do to make your trade show experience green, but a huge factor that will greatly influence the greenness of your trade show is the convention center that houses the event. I recently did some research on this topic and put together a list of the top 10 green locations for your next trade show. Read on to check out what I learned about these locations and what it is about them that makes them green.
  • Spectacular Summer Promotion for Your Marketing

    We just kicked off a spectacular summer promotion that makes it easier than ever to get customized reusable bags into your customers’ hands for successful marketing ROI. There is a lot of value to marketing your brand with a reusable product – every time your customers carry your branded bag they reinforce their connection with your brand, but they also spread your marketing message to their family, friends, coworkers and even complete strangers. By carrying your branded reusable bag your customers increase your brand recognition and ensure you receive an amazing return on your investment.

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