Trade Shows

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  • 5 Types of Promotional Bags for Trade Show Marketing

    While walking the floors of a trade show, you will almost certainly see a number of attendees toting promotional bags. This is for a good reason. They act as walking billboards so their mobile message stays top of mind and generates more brand impressions (5,700+) in the U.S. than any other type of promotional item. Businesses hand out bags with their printed logos during trade shows to generate leads, promote brand awareness and foster positive impressions. But, what types of trade show bags should marketers hand out to extend brand visibility beyond the exhibit hall? We’ve put together a list of bags that are designed to aid marketers in their journey towards generating trade show marketing ROI.
  • 3 Trade Show Marketing Ideas You Haven't Thought of Yet

    Some of the best trade show marketing ideas are ones that you may not have thought of, yet. Today I would like to offer up three trade show marketing ideas that have worked for us to increase leads and business. Simply incorporating one of these tips into your next trade show or event can yield major results. Keep reading to learn more!
  • 3 Post Trade Show Marketing Tactics to Increase Sales

    Every marketer wants to make the most of their efforts when it comes to trade show marketing. In fact, a Content Marketing Institute report points out that B2B marketers have ranked in-person events as a top 5 marketing tactic. Marketers across industries can use the opportunity at trade shows to engage with customers, spread brand awareness, and nurture potential relationships turning them into leads and sales. But then the challenge becomes, how do you build on these successes to further your marketing goals after the event is over? We’ve compiled a few ideas to help you get the most out of trade shows:
  • 4 Promotional Marketing Trends We Expect to See Throughout 2017

    We’re living in an ever-changing digital world and although new marketing channels and technologies are emerging rapidly, promotional marketing is still one of the most effective tactics. In fact, today’s consumers are almost 2.5 times more likely to have a positive opinion of promotional items when compared to online advertising. By making good use of promotional marketing, you can quickly attract more customers, increase brand awareness and drive sales. Here are four promotional marketing trends we expect to see in 2017 that should inform your strategy.
  • 2 Easy Trade Show Marketing Tips for Success in 2017

    A new year means the next round of conventions and trade shows are about to get underway and that is pretty exciting stuff. This is a great time to freshen up your trade show marketing with some often overlooked trade show marketing tips. You know what is working to position your brand to get noticed and increase your brand’s awareness; but we have a couple of tips we think might help drive your brand even further into success. Keep reading for two simple tips, to help you prepare your trade show marketing in 2017.
  • 3 Ways to Make Your Convention Bags Stand Out

    Conventions and trade shows are busy experiences. There is a lot of hustle and bustle and activity. Reusable convention bags make great takeaway that will leave a lasting impression, because they are incredibly useful during the convention and after the event is over. We’ve come up with three ways to make your convention bags stand out, and get your brand noticed at your next event.
  • Custom Trade Show Bags at a Great Eco-Special Price!

    If your business wants to create custom trade show bags at a great price, you may want to check out our latest eco special! For a limited time, we’re offering free setup on orders of 2,500 or more - that’s a $500 value. This makes an already great value even better. To learn more about what custom reusable bags can do for your brand, or to find out about our bags and our factory keep reading.
  • California Bag Ban SB270...What Your Business Needs to Know

    After all of the votes were tallied we are happy to report that Californians voted in favor of Proposition 67. This means single-use plastic bags will be banned in the Golden State. The bag ban, SB270, was initially approved by the state Legislature and signed into law by the governor in 2014, but a referendum backed by the plastics industry, known as Proposition 67 put the matter on the ballot. Disposable plastic bag bans are very popular throughout California, but this statewide ban will fill in the gaps between the different cities and counties that have their own bans.
  • Eco-Friendly Ideas for Trade Shows to Make Your Next Exhibition Experience Greener

    I recently wrote a piece for TSNN about eco-friendly ideas for trade shows. Implementing eco-friendly strategies is a must if your company has established green objectives and goals, but even if your company does not take a stance on green issues, there is still a lot of value to going green at your next trade show.
  • Custom Trade Show Bags Make More Than Sales at Your Next Trade Show

    We all want to close sales on the trade show floor, but let's’ be honest, these days business is taking a look back to the “good old days” when the first order of business was to get to know someone before trying to sell them something; and a handshake was as good as a signed contract. Now that doesn’t mean that sales are not closed on the trade show floor, they are, but chances are, some type of a touch point or start to a relationship happened before the show that was a big factor in making the sales. Am I right?

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