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  • Promotional Marketing Trend Alert for Hotels

    Last week I had the pleasure of heading to BizBash Florida in Fort Lauderdale with our SBS Brand's CEO, Bill English, and our Factory Direct Promos' Operation's Manager, Beth Wilkerson. The show was quite a promotional marketing experience as you can imagine. From donut filled specialty sandwiches made right before your eyes with blowtorches and singing chefs, to more people on stilts doing seemingly impossible feats than I had ever seen in one place before, the gathering of event planners and vendors was truly a blast.
  • How to Create Standout Convention Bags

    When the convention center doors open and the day gets rolling, potential customers will flood the scene, scanning for which brands stand out as they look for the best promotional products they can get their hands on. Convention bags are an easy way to spread brand awareness to potential customers directly at the point of contact, with the hope that your message continues to spread through word of mouth as the bag continues to be used. Of course, there will be a focus on which brands are providing quality giveaways. But, offering a reliable, eye-catching promotional product for attendees to carry their other new gear in for the rest of day can deliver a return-on-investment long after the event ends. Creating a set of convention bags that people will flock to your booth for can be made possible by following these three steps.
  • BIG Savings for Your Promotional Marketing! Shop Our Spring Sale Now

    Now is the time to save big with our spring sale! For a limited time you can take advantage of a great deal on our reusable tsunami bags. This eco special is only around for a short time, so get your quote request in now! Reusable products make great promotional marketing tools simply by their reusable nature, but when you can lock in an even better price, like you can with this sale, you can really get the most out of your marketing budget.
  • 3 Ways to Make The California Bag Ban Work for Your Business

    When California passed a disposable plastic bag ban this was big news for the environment. We have told you what your business needs to know about the California bag ban. In can take time, but once shoppers form the habit of bringing their reusable bags to the store bag bans can also help retailers. It is worth noting that the California Grocers Association supports the California bag ban. The positive impact extends to other businesses, too. Here are 3 ways to make the California bag ban work for your brand.
  • Why You Should Choose Custom Canvas Bags for Marketing Promotions

    While they share many qualities with our vast selection of custom reusable bags, custom canvas bags have their own redeeming qualities. Similar to other options for reusable bags, they are eco-friendly, durable, and customizable. But, what sets them apart from the rest? In order to create an effective marketing tool for any brand that’s hoping to develop and push a green initiative, the product must work in unison with the message, whatever that might be. Let’s take a deeper look into the underlying features of custom canvas bags that make this experience more unique.
  • What Cities Have Banned Plastic Bags?

    Plastic bag bans began to gain traction around 2007 when San Francisco approved a law prohibiting disposable plastic bags in certain retail establishments. San Francisco's ban was not implemented until 2012, and it was expanded in 2013, but ever since the law was first approved, plastic bag bans have continued to pop up. We have highlighted below several cities that have plastic bag bans in place. To learn more and see the plastic bag ban movement as a whole, check out our bag ban map. Our bag ban map of the entire world shows which cities have banned plastic bags, implemented bag fees, and shows those cities that have had failed bag bans. You can also get a quick alphabetical list of cities that have plastic bag bans on our Top Green Cities in the U.S. page.
  • 5 Reasons Reusable Tote Bags Make The Best Promotional Gifts

    Promotional gifts are a great way to start or build upon relationships with your customers. But not all promotional items deliver the same value. If you are looking for a promotional gift that will leave an impression with your customers, increase your brand’s awareness and recognition, and deliver a great ROI than reusable tote bags are what you want. Here are 5 reasons reusable tote bags make the best promotional gifts.
  • 7 Benefits of the Materials Used to Create Recycled Grocery Bags

    With each use, recycled grocery bags give back. From a business owner’s point of view, adopting a green initiative can be beneficial for marketing purposes. From a consumer’s perspective, using recycled grocery bags that have either been purchased or obtained as a giveaway creates a bond with the business that produced these eco-friendly products. Promoting an eco-conscious initiative can go a long way for building brand awareness in your industry. According to an Edelman 2016 Earned Brand Study, customers look to brands to kick start social movements that can be rallied behind. Plastic is far more harmful to the world around us than it is useful in day-to-day life. The harsh reality is that once it is created, it will always exist. Because of this, finding another use for recycled plastic is the logical countermeasure. By taking this step, single-use bags can be kept off the streets and out of our oceans. Recycled grocery bags are durable and eco-friendly, but the benefits offered by the materials that go into making them might require a deeper explanation. Here are 7 benefits that the materials used to make recycled grocery bags can provide.
  • 3 Retailers That Help Consumers Kick the Plastic Bag Habit

    Plastic trash is a very real problem. The world’s oceans are rapidly filling up with litter, primarily plastic; and it can interfere with animals, their habitats, and the food chain. Plastic can be useful, but there are lots of times plastic is just not necessary. When you reduce the amount of plastic you use, and recycle the plastic you do use, it can add up and have an impact. If you really want to make a difference you can throw your support behind retailers that are also doing their part to reduce the use of plastic, and help consumers kick the plastic bag habit.
  • The Surefire Way to Attract Repeat Retail Business

    Many retail businesses concentrate their marketing efforts on gaining new customers. You certainly want to grow and expand your customer base, but for long-term success it is also important to maintain and build upon the relationships you already have with existing customers. You want to create retail brand advocates and make sure those customers know they are appreciated. So in order to attract repeat business, you need to have a great product. Done. Next you need to develop a relationship with each of your your customers that makes them feel like part of your brand. This is where reusable shopping bags can help build the relationship and help you attract that important repeat business.

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