• How to Reach Customers through Slogans and Branding Messages on Reusable Bags

    It would be great if you could start a conversation with your customers right? What would it be worth to your brand if you could sit down with prospects and customers and talk about what your company believes in and what you are doing to create a better product or to provide superior service?  And what if you could outline your environmental goals and the steps you are taking to reach those goals? Wouldn’t that be great marketing?  While it impossible even with social media, to chat with all of your prospects and customers, you most certainly can create promotional customized bags that will start and carry the conversation for you…and that is priceless.
  • Creating a Custom Bag for Your Brand

    Printing your logo on a promotional bag is certainly a great way to increase your brand’s exposure and get noticed, but creating a custom bag takes things to the next level. Customizing a bag that best showcases your branding message and connects with your customers will create a lasting impression as well as brand recognition.

  • How Does Delhi Plan to Make Failed 2009 Bag Ban Law a Success?

    Delhi passed a ban on disposable plastic bags in January of 2009. Specifically the ban prohibited the production, storage, distribution, and use of plastic bags.  Failure to adhere to this law was supposed to result in fines and possible jail time; however, the law was not upheld. Plastic bags were still manufactured, sold, stored and handed out. Many store owners claimed that they had to continue to use plastic bags because their competitors were and by not doing the same they would drive customers to shop elsewhere. Essentially, everyone justified breaking the law because everyone else was doing it.

  • 5 Ways to Remember Your Reusable Bags

    When you’re tackling errands and taking care of all the things you need to on any given day, grabbing your reusable shopping bags may be the furthest thing from your mind – until you find yourself at the checkout lane with nothing to put your groceries in. Everyone has been there and it can be frustrating, but here are a few tips to help you remember your reusable bags.
  • 5 Ways to Increase Brand Recognition

    Brand recognition is a measure of the percentage of your target demographic that is aware of your brand. The logic is straightforward: the more of your ideal demographic that is aware of your brand, the more business will be directed your way. Getting your brand out there and getting noticed can seem like an imposing task, but it doesn’t have to be hard. A few key steps can help you increase your brand recognition, and by default, your customer base and sales.
  • A Welcomed Discourse

    A recent eco-friendly infographic that was posted on Factory Direct Promos not too long ago has been making the rounds on the Internet. The good news is that the information presented in the graphic is getting out there and people are reading and learning and thinking about disposable plastic bags, reusable shopping bags and plastic bag bans. Unfortunately, some of the facts and figures were taken out of context and presented in an inaccurate and incorrect manner on another blog. Let’s set the facts straight.
  • How Carbon Offsets Can Help You Go Green at The Office

    There are the obvious suggestions to go green at the office like being more aware of energy consumption – turn the lights in the conference room off after meetings, change the settings on your computer to go into sleep mode after a period of inactivity and try to avoid unnecessary printing and paper use unless it’s eco-friendly paper. If you absolutely have to print, opt for recycled paper that features high post-consumer waste content and low chlorine content. These are great ideas and will most definitely help the cause in addition to your bottom line. Still, there may be one way you haven’t thought about when going green at work.
  • The 100 Top Green Online Influencers of 2012: Inspiring by Example

    The Internet is full of blogs and businesses promoting their brands and ideas while spreading a message of sustainability and environmentalism. The problem is that it can be tricky figuring out which people and web sites offer the best of the best of green news that is necessary for you to know. Well don’t worry because factory Direct Promos has done the hard work for you.
  • What’s The Life Cycle of a Plastic Bag?

    Plastic shopping bags are such a ubiquitous part of everyday life, but most people do not know the full story concerning these disposable hazards. From the manufacturing process through disposal, plastic bags can cause a lot of harm. While reusable bags are a great solution, they do require some maintenance to insure they are clean and safe.
  • How to Use Social Media to Engage Your Followers and Spread Your Environmental Message

    Social media is a great tool to create a loyal online community for your brand and share your company’s products and message. Social media allows you to spread your message in real time and keep like-minded folks up to date and engaged with your brand. Social media is also a great forum to showcase the things your company does for the environment and your community.

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