Promotional

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  • Assessing Custom Business Bags as Promotional Products

    Using promotional products to deliver your message is a crucial aspect of any marketing strategy because it can result in an easy win. Take custom business bags for example. The customization aspect makes them an intriguing option for any brand, and using eco-friendly material creates a positive outlook right from the get-go.
  • 3 Ways Trade Show Tote Bags Help With Branding

    Spreading your brand’s messaging in a trade show setting allows you the opportunity to improve the awareness of your brand. Attendees are focused on networking, and your brand can become a significant part of that web by leveraging assets and differentiating your product.
  • 4 Reasons Custom Insulated Tote Bags Are Perfect For Food Delivery

    The consumer’s expectation of convenience has boosted the value and necessity of delivery options in the food industry. For restaurants that don’t offer delivery themselves, mobile apps and delivery startups are filling those gaps. Creating a unique experience for the consumer in the food industry was once about face-to-face interactions. However, according to McKinsey & Company, the worldwide market for food delivery stands at about $96 billion. That makes up 1 percent of the total food industry and 4 percent of business for restaurants and fast-food chains. For the next five years, there is expected to be an estimated 3.5 percent annual growth rate. Nigel Travis, CEO Dunkin' Brands, told Business Insider, “Delivery will be the next wave.” Travis continued, “It's going to be like a revolution, and I believe it will happen faster than anyone thinks." Delivery is already a linchpin in the lives of many and will continue to grow as access to mobile apps and online ordering becomes the norm. Traditional packaging for delivery commonly features a combination of paper bags and single-use plastic bags. They serve a purpose, transporting the food from point A to point B, but value for your brand and the customer is being left on the table. Below, we will explore 4 reasons why restaurants should invest in customized insulated tote bags as the successor to traditional food delivery packaging options.
  • In The News: Eco-Friendly Bags and Green Initiatives

    The sustainability of our planet is reliant on the active participation of its inhabitants. Convenience is king, especially for today’s retail shoppers, and single-use plastic bags fulfill those innate desires with ease. However, in a March 2017 article posted by Direct Selling News, data shows that modern shoppers lean towards being more community-conscious and are more skeptical of traditional business and life practices than past generations. The rise of social media and search engines and the deterioration of intellectual borders allows information to spread at record speeds. As a result, things don’t remain stagnant without a good reason. Luckily for the planet and future generations alike, green initiatives appear to be shooting up the list of “things to focus on.” Below, we explore 4 recent examples of reusable bags and single-use plastic bag bans making the news.
  • 4 Reasons Why Reusable Water Bottles Are a Wise Marketing Investment

    The birth of the single-use plastic bottle took place in 1973. According to Kitchn's A History of Bottled Water, that’s when polyethylene terephthalate (PET) was patented. It provided a cheaper alternative to glass and quickly became the go-to material for bottling beverages for that very reason. Bottled water has been the preferred method of water consumption for decades, but reusable water bottles have begun to stake their claim. As they become more prominent, brands should be taking notice. There is a variety of promotional products that can carry your brand’s message. Finding one that can be as fruitful as reusable water bottles isn’t easy. Marketing with them can be beneficial for brands that hope to build up their green marketing initiatives. Beyond the eco-friendly benefits, reusable bottles are gaining market share. Below, we explore 4 different reasons why reusable water bottles are a wise investment for your brand.
  • How Do Recycled Grocery Bags Improve the Customer Experience?

    A number of variables go into how customers remember their shopping experiences. Exposure to an assortment of brand messaging and marketing tactics can leave customers with a lot to consider. Luckily, there are promotional products for your brand to take advantage of - products that can differentiate and maximize your message. With recycled grocery bags, customers and brands gain exposure to new and improved aspects of the shopping experience that would otherwise be hard to achieve. Some aspects of this current experience are outdated and in need of refreshing. Take single-use plastic bags for example. For decades they have been ingrained into the retail culture, providing no value outside of their convenience. Customers have more options today, and brands do too.
  • 5 Ways to Go Green at Your Next Event

    In a post for TSNN, I recently outlined what you can do to go green next time you plan an event. Of course I had to include the great, green idea of using trade show bags, but keep reading to quickly explore all 5 ways to go green at your next event.
  • What Reusable Bag Material Is Right for Your Brand?

    There are a multitude of material options you can choose from when customizing reusable bags. These materials are all eco-friendly and come standard with a handful of unique qualities. When customizing your bags, it’s critical to identify the right material for your brand, marketing initiative, and the demographic you will be targeting. Usually, these three avenues intersect and the correct material becomes apparent. In an effort to answer the question of which reusable bag material is right for your brand, we will explore three unique groups of people that are common reusable bag users and have something to gain when the proper selection is made.
  • 7 Stats That Show the Value of Trade Show Bags

    The value of having a presence at trade shows and meeting with both existing and potential customers face-to-face, can help take your brand to the next level. You can gain insights on potential customers and spread your brand’s message with one-on-one interactions and the use of promotional products. Continuing to build these relationships by maintaining a presence at trade shows is simplified when you put trade show bags to work. They will draw prospects into your booth during the event and continue to provide value for your brand long after the consumer has left the trade show floor. Below, we explore 7 statistics that exhibit the effectiveness of trade show bags.
  • Here's How to Save BIG On Your Promotional Marketing!

    Make a lasting impression and save on promotional marketing with our latest eco special. You can enjoy next column pricing on our new Eco-Life insulated totes when you order 250 or more bags. Get your quote by August 30 and submit your order by September 15 to take advantage of this great deal.

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