Marketing

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  • Why Eco-Friendly Tote Bags Are Good for The Environment

    The first incarnation of the tote bag was introduced in 1944 when L.L. Bean debuted a canvas bag that was built to carry ice. It became a commercial success when it was re-introduced to the market in the 1960s. Now, eco-friendly tote bags have become an alternative to single-use plastic bags. The material that's used in production, the guaranteed durability, and the affordability of eco-friendly tote bags make them products that have promotional value for the brand while also having the potential to improve the environment. Below, we take a look at how these features translate to a greener planet.
  • How Wholesale Reusable Bags Can Help You Reach Your Marketing Goals

    There are a variety of positive effects that can result from putting wholesale reusable bags to work for your brand. However, as a promotional product, the main advantage they offer is their ability to help you reach the marketing goals you’ve set. Before wholesale reusable bags can help you reach these goals, they need to find their way into the hands of your targeted customers. Let’s take a look at the best way to get your reusable bags into circulation, as well as the three ways that wholesale reusable bags can carry your message and have a positive impact on your brand.
  • What Is Promotional Marketing?

    Are you a marketer or business owner? Have you found yourself asking, "What is promotional marketing?" and wondering if your business should be taking part? According to the Advertising Specialty Institute, promotional products are the most highly regarded form of advertising, making promotional marketing a must for your business. Promotional marketing at it's best is building relationships with prospects and current customers, which will lead to sales, through the use of branded giveaways.
  • Customized Reusable Bags at Rock Bottom Factory Direct Pricing

    Custom reusable promotional products offer a great value for your business on many fronts. They are good for your brand, customers, the planet and your budget. We have written about the hidden value of customized reusable bags and today we want to let you know how to get those bags at the best possible price. We work hard to deliver customized reusable bags at rock bottom factory direct pricing. Here’s how we do it.
  • How to Get the Most Benefit From Marketing with Promotional Tote Bags

    Not many marketing investments deliver the rapport, value and eco-friendly benefits of promotional tote bags. This is a proven marketing tool that delivers results. If you are looking for a promotional product that will deliver for your brand, here’s why you should create custom promotional tote bags.
  • Reusable Wine Bags: Marketing Benefits of the Summer Sun

    Summer is exploding onto the scene and there are memories to be made. As a brand, you should be thinking about the ways you can capitalize on the uptick in activities and make your business the talk of the town. Putting a reusable wine bag into the hands of your customers, is just one of the many ways you can do this. While the occasions will help to determine which wine bag to go with, it’s important to understand your options. Let’s take a closer look at some of the reusable wine bag options available and determine which is best for your brand this summer.
  • Why Eco-Friendly Bags and Customers Go Hand-In-Hand

    A good promotional product needs to achieve a lot of goals for your business. It needs to increase your brand’s awareness and recognition. A promotional product needs to be something that appeals to your customers, because you need them to use it in order for it do it’s job. If your brand has eco-friendly goals to live up to, that needs to be considered, too. With all of these factors it can be hard to zero in on just the right promotional product, or maybe not. Eco-friendly bags offer a lot of value to both your customers and your brand. Here’s why eco-friendly bags and customers go hand-in-hand.
  • A Guide to Living an Eco-Friendly Life

    It’s our commitment that our customers live and promote an eco-friendly lifestyle. We primarily do this by focusing on the day-to-day benefits of eco-friendly bags and the various customizable options we offer. Replacing single-use plastic bags with a reusable option is an essential step that can be taken by anybody, but that’s not to say there aren’t others that can be taken. Become aware of how your choices can affect the environment. Comparing reusable bags to plastic bags is a good place to start, but don’t stop there. Let’s explore why being eco-friendly is important, how you can get started, and how to grow with this lifestyle change.
  • Eco-Friendly Bags, Ethical Consumerism, Saving Cash and Life Hacks

    I am totally into life hacks and anything that can make my busy life easier. How about you? I really love it when the hack involves saving money and living a more conscious life. So you can imagine how happy I was that one of our articles on eco-friendly bags was shared on IdeaHacks.com! The site is stocked full of ideas on how to live naturally and simply. They are certainly worth a follow on one of their social sites. You will definitely pick up some great eco-tips and ideas. The IdeaHacks.com article, 10 Easy Ways To Be An Ethical Consumer Without Breaking The Bank, was about much more than eco-friendly bags. It was about hacking life to become an ethical consumer and saving cash at the same time. Right up my alley. I loved it so much, I put together the highlights below.
  • Building Your Brand Through a Social Mission

    How to Position Your Brand to Appeal to Consumers? I was lucky enough to write an article for Factory Direct Promos, that was published on Brand Quarterly. If you are not familiar with them, they are an online magazine that focuses on brand building. The thing I love about them, other than the high quality of articles that offer actionable tips, is that they understand branding is woven into the fabric of a business. Branding does not stand alone nor does it exist in a funnel. It is a function of the entire enterprise. With that thinking in mind, today I want to share a bit about building your brand, through a social mission. You already offer a great product or service, but the thing is your competitors do, too. If you are looking for a way to distinguish your brand and add appeal, your brand should be on a social mission. Selecting and working toward a cause can give your brand purpose that appeals to your employees and consumers. Defining a social mission is a way to engage your employees and customers, and it can give your brand a serious edge over your competitors.

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