Marketing

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  • 3 Core Benefits of Using Grocery Tote Bags

    What sets grocery tote bags apart is that they are always capable of bringing more value to those who have invested in them. Promoting your brand with these products allows users to get their hands on a sustainable shopping option that simultaneously carries your branded message, but there are benefits that go even deeper than that. We will explore three of these benefits and detail how they apply to your customers and company alike.
  • How to Position Your Trade Show Marketing with Your B2B Buyer

    Trade show marketing is an opportunity to connect with buyers and build relationships. Time at a trade show is limited, so you need to make the best use of that time to create a memorable experience for buyers. Takeaways, or branded gifts you give buyers who drop by your booth, are an excellent marketing tool that will ensure a memorable experience for buyers. Custom reusable products that display your branding information are a great way to keep your brand relevant with buyers during and even after the trade show ends.
  • 3 Crucial Steps to Create a Strong Green Marketing Campaign

    Any company can claim to maintain a focus on being eco-friendly, but those claims must be backed up by actions. According to Havas’s 2017 Meaningful Brands Report, only 33 percent of North American consumers trust brands. That is a startling number, and it comes in well below the world average of 57 percent. So, with these statistics in mind, how can your company cement itself in that trusted group and not on the wrong side of the discussion? A well-planned green marketing campaign is one way to take your company to new heights. Here are three steps to consider when kick-starting a green marketing campaign.
  • Create Trade Show Marketing Buzz with Our Newest Eco-Life Insulated Tote

    Trade show marketing can increase the reach of your brand and reinforce your marketing message with customers and prospects. Consumer research shows that people love promotional products and reusable bags. This is partly because reusable bags are useful during a trade show but tote bags will continue to be useful and effective marketing tools long after the trade show is over. Our brand new Eco-Life insulated tote bags fill a consumer need and will effectively spread your branding message. Reusable cooler bags make excellent trade show promotional products. These bags are not your run of the mill trade show bag and people will be drawn to your booth to get one. In fact, we are using the exact bag to hand out at The PMA Fresh Summit for our trade show marketing.
  • What Are Recycled Bags Made Of?

    From promoting your brand to helping the planet, there are a lot of benefits of recycled bags. A common question is just what are these reusable bags from? We decided to take a closer look at recycled bags to get to the bottom of things and help you better understand how custom reusable bags can work for your brand.
  • 4 Ways Custom Promotional Products Bring Value to Your Company

    On the surface, custom promotional products might appear to lack the "wow" factor that your brand is searching for. As a result, you might be wondering what value they could bring to your business. To start, they keep customers in your pocket by keeping your brand in theirs. Each time your branded product is used, whether it is an eco-friendly reusable bag, pen, or water bottle, exposure is gained. Items made from eco-friendly material introduce another angle for brands to consider. Brands are making an effort to promote green marketing initiatives because of the numerous benefits that they bring. Eco-friendly products give consumers a durable option with the potential to show its value on a daily basis. On the flip-side, they also give businesses an opportunity to promote their brand in an environmentally-responsible way. Below, we will take a look at four of the ways custom promotional products bring value to your company.
  • 10 Reasons Your Brand Should be Marketing with Custom Business Bags

    Custom business bags are versatile. They make great marketing tools that will increase your brand's awareness and recognition, while also making it possible to promote your brand and align with your company's green goals. If you're still not sure about whether you should add custom reusable bags to your marketing lineup, here are 10 reasons why you should consider making this move.
  • Why Eco-Friendly Tote Bags Are Good for The Environment

    The first incarnation of the tote bag was introduced in 1944 when L.L. Bean debuted a canvas bag that was built to carry ice. It became a commercial success when it was re-introduced to the market in the 1960s. Now, eco-friendly tote bags have become an alternative to single-use plastic bags. The material that's used in production, the guaranteed durability, and the affordability of eco-friendly tote bags make them products that have promotional value for the brand while also having the potential to improve the environment. Below, we take a look at how these features translate to a greener planet.
  • How Wholesale Reusable Bags Can Help You Reach Your Marketing Goals

    There are a variety of positive effects that can result from putting wholesale reusable bags to work for your brand. However, as a promotional product, the main advantage they offer is their ability to help you reach the marketing goals you’ve set. Before wholesale reusable bags can help you reach these goals, they need to find their way into the hands of your targeted customers. Let’s take a look at the best way to get your reusable bags into circulation, as well as the three ways that wholesale reusable bags can carry your message and have a positive impact on your brand.
  • What Is Promotional Marketing?

    Are you a marketer or business owner? Have you found yourself asking, "What is promotional marketing?" and wondering if your business should be taking part? According to the Advertising Specialty Institute, promotional products are the most highly regarded form of advertising, making promotional marketing a must for your business. Promotional marketing at it's best is building relationships with prospects and current customers, which will lead to sales, through the use of branded giveaways.

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