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  • What Is Promotional Marketing?

    Are you a marketer or business owner? Have you found yourself asking, "What is promotional marketing?" and wondering if your business should be taking part? According to the Advertising Specialty Institute, promotional products are the most highly regarded form of advertising, making promotional marketing a must for your business. Promotional marketing at it's best is building relationships with prospects and current customers, which will lead to sales, through the use of branded giveaways.
  • How to Get the Most Benefit From Marketing with Promotional Tote Bags

    Not many marketing investments deliver the rapport, value and eco-friendly benefits of promotional tote bags. This is a proven marketing tool that delivers results. If you are looking for a promotional product that will deliver for your brand, here’s why you should create custom promotional tote bags.
  • Reusable Wine Bags: Marketing Benefits of the Summer Sun

    Summer is exploding onto the scene and there are memories to be made. As a brand, you should be thinking about the ways you can capitalize on the uptick in activities and make your business the talk of the town. Putting a reusable wine bag into the hands of your customers, is just one of the many ways you can do this. While the occasions will help to determine which wine bag to go with, it’s important to understand your options. Let’s take a closer look at some of the reusable wine bag options available and determine which is best for your brand this summer.
  • Why Eco-Friendly Bags and Customers Go Hand-In-Hand

    A good promotional product needs to achieve a lot of goals for your business. It needs to increase your brand’s awareness and recognition. A promotional product needs to be something that appeals to your customers, because you need them to use it in order for it do it’s job. If your brand has eco-friendly goals to live up to, that needs to be considered, too. With all of these factors it can be hard to zero in on just the right promotional product, or maybe not. Eco-friendly bags offer a lot of value to both your customers and your brand. Here’s why eco-friendly bags and customers go hand-in-hand.
  • Eco-Friendly Bags, Ethical Consumerism, Saving Cash and Life Hacks

    I am totally into life hacks and anything that can make my busy life easier. How about you? I really love it when the hack involves saving money and living a more conscious life. So you can imagine how happy I was that one of our articles on eco-friendly bags was shared on IdeaHacks.com! The site is stocked full of ideas on how to live naturally and simply. They are certainly worth a follow on one of their social sites. You will definitely pick up some great eco-tips and ideas. The IdeaHacks.com article, 10 Easy Ways To Be An Ethical Consumer Without Breaking The Bank, was about much more than eco-friendly bags. It was about hacking life to become an ethical consumer and saving cash at the same time. Right up my alley. I loved it so much, I put together the highlights below.
  • Promotional Marketing Trend Alert for Hotels

    Last week I had the pleasure of heading to BizBash Florida in Fort Lauderdale with our SBS Brand's CEO, Bill English, and our Factory Direct Promos' Operation's Manager, Beth Wilkerson. The show was quite a promotional marketing experience as you can imagine. From donut filled specialty sandwiches made right before your eyes with blowtorches and singing chefs, to more people on stilts doing seemingly impossible feats than I had ever seen in one place before, the gathering of event planners and vendors was truly a blast.
  • How to Create Standout Convention Bags

    When the convention center doors open and the day gets rolling, potential customers will flood the scene, scanning for which brands stand out as they look for the best promotional products they can get their hands on. Convention bags are an easy way to spread brand awareness to potential customers directly at the point of contact, with the hope that your message continues to spread through word of mouth as the bag continues to be used. Of course, there will be a focus on which brands are providing quality giveaways. But, offering a reliable, eye-catching promotional product for attendees to carry their other new gear in for the rest of day can deliver a return-on-investment long after the event ends. Creating a set of convention bags that people will flock to your booth for can be made possible by following these three steps.
  • BIG Savings for Your Promotional Marketing! Shop Our Spring Sale Now

    Now is the time to save big with our spring sale! For a limited time you can take advantage of a great deal on our reusable tsunami bags. This eco special is only around for a short time, so get your quote request in now! Reusable products make great promotional marketing tools simply by their reusable nature, but when you can lock in an even better price, like you can with this sale, you can really get the most out of your marketing budget.
  • Why You Should Choose Custom Canvas Bags for Marketing Promotions

    While they share many qualities with our vast selection of custom reusable bags, custom canvas bags have their own redeeming qualities. Similar to other options for reusable bags, they are eco-friendly, durable, and customizable. But, what sets them apart from the rest? In order to create an effective marketing tool for any brand that’s hoping to develop and push a green initiative, the product must work in unison with the message, whatever that might be. Let’s take a deeper look into the underlying features of custom canvas bags that make this experience more unique.
  • 5 Reasons Reusable Tote Bags Make The Best Promotional Gifts

    Promotional gifts are a great way to start or build upon relationships with your customers. But not all promotional items deliver the same value. If you are looking for a promotional gift that will leave an impression with your customers, increase your brand’s awareness and recognition, and deliver a great ROI than reusable tote bags are what you want. Here are 5 reasons reusable tote bags make the best promotional gifts.

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