Green Business

  • A Guide to Living an Eco-Friendly Life

    It’s our commitment that our customers live and promote an eco-friendly lifestyle. We primarily do this by focusing on the day-to-day benefits of eco-friendly bags and the various customizable options we offer. Replacing single-use plastic bags with a reusable option is an essential step that can be taken by anybody, but that’s not to say there aren’t others that can be taken. Become aware of how your choices can affect the environment. Comparing reusable bags to plastic bags is a good place to start, but don’t stop there. Let’s explore why being eco-friendly is important, how you can get started, and how to grow with this lifestyle change.
  • Building Your Brand Through a Social Mission

    How to Position Your Brand to Appeal to Consumers? I was lucky enough to write an article for Factory Direct Promos, that was published on Brand Quarterly. If you are not familiar with them, they are an online magazine that focuses on brand building. The thing I love about them, other than the high quality of articles that offer actionable tips, is that they understand branding is woven into the fabric of a business. Branding does not stand alone nor does it exist in a funnel. It is a function of the entire enterprise. With that thinking in mind, today I want to share a bit about building your brand, through a social mission. You already offer a great product or service, but the thing is your competitors do, too. If you are looking for a way to distinguish your brand and add appeal, your brand should be on a social mission. Selecting and working toward a cause can give your brand purpose that appeals to your employees and consumers. Defining a social mission is a way to engage your employees and customers, and it can give your brand a serious edge over your competitors.
  • Why You Should Choose Custom Canvas Bags for Marketing Promotions

    While they share many qualities with our vast selection of custom reusable bags, custom canvas bags have their own redeeming qualities. Similar to other options for reusable bags, they are eco-friendly, durable, and customizable. But, what sets them apart from the rest? In order to create an effective marketing tool for any brand that’s hoping to develop and push a green initiative, the product must work in unison with the message, whatever that might be. Let’s take a deeper look into the underlying features of custom canvas bags that make this experience more unique.
  • 5 Reasons Reusable Tote Bags Make The Best Promotional Gifts

    Promotional gifts are a great way to start or build upon relationships with your customers. But not all promotional items deliver the same value. If you are looking for a promotional gift that will leave an impression with your customers, increase your brand’s awareness and recognition, and deliver a great ROI than reusable tote bags are what you want. Here are 5 reasons reusable tote bags make the best promotional gifts.
  • 7 Benefits of the Materials Used to Create Recycled Grocery Bags

    With each use, recycled grocery bags give back. From a business owner’s point of view, adopting a green initiative can be beneficial for marketing purposes. From a consumer’s perspective, using recycled grocery bags that have either been purchased or obtained as a giveaway creates a bond with the business that produced these eco-friendly products. Promoting an eco-conscious initiative can go a long way for building brand awareness in your industry. According to an Edelman 2016 Earned Brand Study, customers look to brands to kick start social movements that can be rallied behind. Plastic is far more harmful to the world around us than it is useful in day-to-day life. The harsh reality is that once it is created, it will always exist. Because of this, finding another use for recycled plastic is the logical countermeasure. By taking this step, single-use bags can be kept off the streets and out of our oceans. Recycled grocery bags are durable and eco-friendly, but the benefits offered by the materials that go into making them might require a deeper explanation. Here are 7 benefits that the materials used to make recycled grocery bags can provide.
  • The Surefire Way to Attract Repeat Retail Business

    Many retail businesses concentrate their marketing efforts on gaining new customers. You certainly want to grow and expand your customer base, but for long-term success it is also important to maintain and build upon the relationships you already have with existing customers. You want to create retail brand advocates and make sure those customers know they are appreciated. So in order to attract repeat business, you need to have a great product. Done. Next you need to develop a relationship with each of your your customers that makes them feel like part of your brand. This is where reusable shopping bags can help build the relationship and help you attract that important repeat business.
  • 3 Ways to Market Your Brand with Seed Paper This Earth Day

    Seed paper can be used to create truly unique promotional products that will stick with your customers and leave an impression. Our seed paper features seeds embedded directly into the paper. This seeds are visible, creating a very textured surface, which in turn makes for an eye-catching and memorable marketing tool. Seed paper can be used for a variety of promotional items and as part of our current eco special if you place an order for any of our seed paper products by April 7 you will receive your order in time for Earth Day. Here are three ways to market your brand with seed paper this Earth Day.
  • 3 Reasons Wholesale Custom Bags Could Be a Good Marketing Investment

    A strong marketing investment isn’t something that has a cut and dry definition. It all depends on your key performance indicators (KPIs) and overall organizational goals. If the investment in question is a promotional product, there’s a variety of questions that must be answered. For starters, are you investing in a product that lasts? When is the investment going to show a return and how will the return be quantified? How does it make your company look in both the near and distant future? With wholesale custom bags, you’re investing in a product that has staying power. They will provide value to customers while your company plays their part in providing an alternative to single-use plastic bags that have a hand in crippling our environment. All of this is possible, while also increasing your company’s visibility. What’s not to like? Let’s look at 3 reasons why wholesale custom bags could be a solid marketing investment.
  • Why Custom Reusable Grocery Bags Should Be Offered by Small Businesses

    Non-action is no longer an option in the continuous battle to improve the environment. Providing an alternative to plastic bags is a step in the right direction. Large companies across multiple industries have started to make a concentrated effort towards reducing their carbon footprint in order to become more environmentally friendly and sustainable.
  • Evaluating Promotional Products Vendors: 4 Qualities to Look For

    With so many choices out there, it can be difficult to find a dependable promotional products vendor with competitive pricing. They must have the ability to identify and anticipate your needs, but there must also be reliable avenues of communication between the customer and vendor. Additionally, the customer must trust that the promotional products reach beyond the standard of excellence that they hold their company to. As you prepare for your upcoming trade show or promotional event, keep these four qualities in mind when choosing a promotional products vendor:

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