Business Tips

  • A Guide to Living an Eco-Friendly Life

    It’s our commitment that our customers live and promote an eco-friendly lifestyle. We primarily do this by focusing on the day-to-day benefits of eco-friendly bags and the various customizable options we offer. Replacing single-use plastic bags with a reusable option is an essential step that can be taken by anybody, but that’s not to say there aren’t others that can be taken. Become aware of how your choices can affect the environment. Comparing reusable bags to plastic bags is a good place to start, but don’t stop there. Let’s explore why being eco-friendly is important, how you can get started, and how to grow with this lifestyle change.
  • Building Your Brand Through a Social Mission

    How to Position Your Brand to Appeal to Consumers? I was lucky enough to write an article for Factory Direct Promos, that was published on Brand Quarterly. If you are not familiar with them, they are an online magazine that focuses on brand building. The thing I love about them, other than the high quality of articles that offer actionable tips, is that they understand branding is woven into the fabric of a business. Branding does not stand alone nor does it exist in a funnel. It is a function of the entire enterprise. With that thinking in mind, today I want to share a bit about building your brand, through a social mission. You already offer a great product or service, but the thing is your competitors do, too. If you are looking for a way to distinguish your brand and add appeal, your brand should be on a social mission. Selecting and working toward a cause can give your brand purpose that appeals to your employees and consumers. Defining a social mission is a way to engage your employees and customers, and it can give your brand a serious edge over your competitors.
  • How to Create Standout Convention Bags

    When the convention center doors open and the day gets rolling, potential customers will flood the scene, scanning for which brands stand out as they look for the best promotional products they can get their hands on. Convention bags are an easy way to spread brand awareness to potential customers directly at the point of contact, with the hope that your message continues to spread through word of mouth as the bag continues to be used. Of course, there will be a focus on which brands are providing quality giveaways. But, offering a reliable, eye-catching promotional product for attendees to carry their other new gear in for the rest of day can deliver a return-on-investment long after the event ends. Creating a set of convention bags that people will flock to your booth for can be made possible by following these three steps.
  • Why You Should Choose Custom Canvas Bags for Marketing Promotions

    While they share many qualities with our vast selection of custom reusable bags, custom canvas bags have their own redeeming qualities. Similar to other options for reusable bags, they are eco-friendly, durable, and customizable. But, what sets them apart from the rest? In order to create an effective marketing tool for any brand that’s hoping to develop and push a green initiative, the product must work in unison with the message, whatever that might be. Let’s take a deeper look into the underlying features of custom canvas bags that make this experience more unique.
  • The Surefire Way to Attract Repeat Retail Business

    Many retail businesses concentrate their marketing efforts on gaining new customers. You certainly want to grow and expand your customer base, but for long-term success it is also important to maintain and build upon the relationships you already have with existing customers. You want to create retail brand advocates and make sure those customers know they are appreciated. So in order to attract repeat business, you need to have a great product. Done. Next you need to develop a relationship with each of your your customers that makes them feel like part of your brand. This is where reusable shopping bags can help build the relationship and help you attract that important repeat business.
  • Overcoming 5 Marketing Challenges with Custom Reusable Bags

    Each year brings about new challenges for marketing departments across every industry. While they can shift based on buyer trends and other industry-specific factors, many of these challenges remain consistent from year to year. The solutions that these challenges demand can be complex and may come with caveats, but with custom reusable bags, you can make progress towards overcoming them. Let’s take a look at some of the common marketing challenges being faced and how custom reusable bags can help.
  • 3 Reasons Wholesale Custom Bags Could Be a Good Marketing Investment

    A strong marketing investment isn’t something that has a cut and dry definition. It all depends on your key performance indicators (KPIs) and overall organizational goals. If the investment in question is a promotional product, there’s a variety of questions that must be answered. For starters, are you investing in a product that lasts? When is the investment going to show a return and how will the return be quantified? How does it make your company look in both the near and distant future? With wholesale custom bags, you’re investing in a product that has staying power. They will provide value to customers while your company plays their part in providing an alternative to single-use plastic bags that have a hand in crippling our environment. All of this is possible, while also increasing your company’s visibility. What’s not to like? Let’s look at 3 reasons why wholesale custom bags could be a solid marketing investment.
  • Why Custom Reusable Grocery Bags Should Be Offered by Small Businesses

    Non-action is no longer an option in the continuous battle to improve the environment. Providing an alternative to plastic bags is a step in the right direction. Large companies across multiple industries have started to make a concentrated effort towards reducing their carbon footprint in order to become more environmentally friendly and sustainable.
  • 3 Trade Show Marketing Tips to Increase Sales After The Show Ends

    There's a lot of value to attending trade shows and meeting with both existing and potential customers face-to-face. You can gain invaluable insights, get to know people, and really reinforce or establish your rapport. It is so important to keep this momentum going and continue to work to build these relationships after the trade show ends. In a recent post for TSNN I outlined three trade show marketing tips you can use to increase sales after the show ends.
  • 5 Ways to Exhibit Greener and Reduce Your Environmental Impact

    By the nature of the beast, trade shows tend to be wasteful and they have a very negative environmental impact. Historically, there has been a very "disposable" culture surrounding trade shows. A lot of displays and items are intended to be used once and then thrown away. Add to that all of the freight and travel associated with trade shows, and you are driving up the carbon footprint even more. Things have definitely gotten better in recent years, but there is still room for improvement. Here are 5 ways to exhibit greener and reduce your environmental impact at your next trade show.

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