Over the last several years, as a result of the economy, many businesses have taken a serious look at their bottom line and scrutinized how every penny is spent. Ultimately, this is for the best and there is definitely more of an appreciation for how money is spent and how much of a return is brought in. If you are looking for an inexpensive way to dramatically increase your brand recognition and increase your brand loyalty, you should be marketing your company, product line or brand with customized, reusable promotional products, like reusable bags, from Factory Direct Promos.